A family-run hotel and restaurant is the latest to step into the footlights to sponsor Sheringham Little Theatre.
The Grove at Cromer is steeped in history, but has moved with the times to become an award- winning venue in north Norfolk’s modern day hospitality scene.
Today the hotel features 16 rooms, six cottages, five yurts, and a shepherd’s hut. Diners can eat in the indoor 40-seater a la carte restaurant or the more relaxed recent addition of a 125 seater Sundown tapas and pizza marquee. It is also home to The Massage Hut, offering relaxing holistic massages.
The Grove, which this year won second place in the East Anglian Tourist awards for Small Hotel of The Year, has signed up as a Footlight sponsor of the theatre.
Partner Chris Graveling said: “We like to support local businesses. I love the arts and theatre but know they need support in these difficult times. We hope teaming up with them will help the theatre and spread the word about the Grove in a wider area.”
Theatre commercial manager Hannah Smith said: “We are grateful for the sponsorship from The Grove is a popular award-winning destination in the local hospitality and entertainment sector which we are also proud to be part of.”
The Graveling family has owned the Grove since 1936 and Chris is part of the third generation to run it.
His grandfather, who was a railway engine driver, bought the house so he could use the seven acres around it follow his dream of following his family’s farming footsteps. They turned it into guest house to help cover the running costs, and it really took off after the Second World War provided an early pause.
His son John took over on his death in 1977 until his and wife Ann’s retirement in 2010 when their children took the reins led by Chris and brother Richard.
Find out more about The Grove at their website.
Learn about sponsorship opportunities here.